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Review request templates that actually get used

The best review request is three messages, not one: a friendly check-in that asks nothing, the ask itself with your direct link, and a single reminder for the people who meant to and forgot. Fill in two fields and every template below rewrites itself for your business. Send the same link to every customer, always; picking and choosing is against Google's rules.

Your business name

Your first name

Your trade

Google review text message templates: the 4-message sequence

MESSAGE 1: THE CHECK-IN (day after the job, ask for nothing)

MESSAGE 2: THE ASK (after they reply, or a few hours later)

MESSAGE 3: THE REMINDER (2-3 days later, only if they didn't click)

MESSAGE 4: THE FINAL NUDGE (about a week in, still no click, then you stop forever)

Ask for a Google review by email: the same sequence

SUBJECT + BODY

The in-person ask

SAY THIS AT THE DOOR OR THE COUNTER

Don't have your review link yet? Make one in 30 seconds with the free link + QR generator.

Text these to my phone

We'll email you the personalized set so it's on your phone when the next job wraps up.

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When to send a review request

The same message gets wildly different results depending on when it lands. The window is short: the day after the job, while the fixed faucet or the clean gutters are still novel. Wait a week and the work has become furniture. Wait a month and your customer has to think hard about who you even are.

One exception. If the job has a settling-in period (a lawn that needs to grow in, a treatment with a recovery window), send the check-in on schedule but hold the ask until the result looks like a result. A review written mid-swelling reads like one.

Text or email?

Text, almost always. A text gets opened in minutes; an email gets opened eventually, sometimes by the spam filter. Email earns its keep in two cases: office-manager businesses where the cell number on file belongs to nobody, and customers over a certain formality threshold who consider texts from businesses an intrusion. When in doubt, send the text first and use email as the reminder channel, not the other way around.

Why the check-in message matters more than the ask

Message 1 asks for nothing, and that is the point. It separates you from every business that only ever texts when it wants something, it surfaces problems privately before they surface publicly, and it earns the right to ask. A customer who just told you everything looks great has half-written their own review. A customer who tells you the gate latch still sticks was one ask away from saying it on Google instead. Either answer, the check-in wins.

The rules worth knowing

Ask everyone or ask no one. Google's fake engagement policy prohibits review gating, which means screening customers by sentiment and only asking the happy ones. Send every customer the same link. Incentives are off the table too: no discounts, no gift cards, no raffle entries for reviews. The FTC has its own rules about that, and they come with fines attached.

And when the reviews start arriving, answer them. All of them, including the weird ones. There are worked examples for roofers, HVAC companies, plumbers, med spas, and dental practices, plus the general negative review playbook.